Trade in Cool


Here at Trade in Cool we're busy! But never too busy to read email! Drop us a line using this handy form. Or pick up the phone and give us a ring a ding ding dong. We're ready to meet your needs.



Tel. +1 212 255 2505

Fax +1 646 349 3450

Iowa City

Tel. +1 212 255 2505


Trade In Cool was formed with a single mission in mind: to work with the best talent, the coolest clients, to stay on budget and develop amazing creative while keeping an eye on ROI.

We are a collective of researchers, designers, storytellers and entrepreneurs. We are passionate about our work and our clients.

We are passionate about being in business and understand you need to do things differently to stand out. We understand our client needs, voices, and budgets, creating content and brand identities that make sense to our clients and more importantly their customers.

Our team has over 20 years of experience at being at the cutting edge of technology and understanding the future needs of our clients. Our work speaks for itself.

Who we are:

Josh Kimberg

Josh Kimberg

Managing Partner

Josh is an award-winning creator who, for the past seventeen years, has worked in new media, animation and online publishing.

In television, Josh is well-known for developing the animated series Miss Muffy for MTV and Kenny The Shark for Discovery Kids. Josh also earned two Emmy nominations as the executive producer on The Rosie O’Donnell Show opens which, also notably, were the first use of Flash Animation on television.

Miranda O'Brien

Miranda O'Brien

Partner / EVP Creative Services

Miranda is a pioneering web and print publisher who is best known for launching Clutter Magazine, the first English language print magazine to cover the burgeoning urban vinyl toy scene. After receiving a 1st Class BA degree in Graphic Design in 2004, she honed a design aesthetic from years of curating the hottest talent on both sides of the Atlantic and embraced an entrepreneurial flair still burning bright. Miranda has launched initiatives from the celebration of 40 years of Action Man to the re-brand of top fashion stock sites, and has been published and received accolades in the UK, the USA, Japan, Germany and China amongst others.

Born and raised in the United Kingdom, Miranda moved to New York in 2009 to follow her heart, where not only did she get married, but her company did too. Miranda now has two little girls and she kicks ass at Karaoke.

Jason Ruyle

Jason Ruyle

Partner / CTO

Jason Ruyle is Trade in Cool's co-founder and graduate from the University of Iowa, where he spent most of his time building websites for the University, Departments and individual professors.

After university, Jason went on to work in several smaller web development shops learning the ropes of development, design and ultimately dev ops.

At Trade in Cool, Jason spends his days going between project meetings, developing sites and maintaining our server infrastructure. When not at work, Jason enjoys spending his time with his family, staying in shape playing soccer and taking supporting the Hawkeyes whenever possible.

Matt Dorcas

Matt Dorcas

Business Development

Matt Dorcas is a 22 year veteran in media and marketing, having assembled teams capable of handling all aspects in branding — research, marketing, media development, and advertising. He specializes in keeping the creative team on track by bringing leadership, continuity, and organization to everything he works on.


  • spider
  • bbc
  • nike
  • bbc
  • vhr1
  • nbc
  • sony
  • ford
  • pepsi
  • american express
  • logitech
  • mtv
  • readersdigest
  • aerosmith
  • at&t
  • trojan
  • ing direct
  • wwe
  • ea games
  • jacoby and meyers
  • finkelstein and Partners
  • Mishka
  • Capital One